Six Managed Services To Increase the Value of Your PRM

Posted by Kellie Auman on Mar 16, 2017 5:05:00 PM

Partner Relationship Management (PRM) software is a powerful and flexible technology solution available for managing a growing vendor\partner ecosystem.  When implemented well, PRM can be a great do-it-yourself solution that streamlines most aspects of partner management while giving you a wealth of new data sources and analysis tools to gain more insight into your ecosystem.

By adding managed services to your PRM package, you can offload much of the “busywork” of maintaining a partner network, freeing you to focus on your core competencies and your actual day-to-day relationships with your partners.  You can also partner with experienced indirect-sale industry experts who can consult with you on business plans and growth strategies to improve every aspect of your ecosystem.

While managed services may not be required for a PRM implementation, they can be highly useful and worthwhile – particularly as an ecosystem grows and a Partner Manager needs to find ways to make the most of their time.  Listed below are six managed services that take the value of your PRM to the next level.

Topics: prm, Scale Your Channel, PRM solutions

Top 3 Reasons to Invest in Partner Relationship Management Software

Posted by Seth Jacobsen on Feb 11, 2015 7:30:00 AM

If your business employs an indirect sales channel, you don’t have to be sold on the advantages that come with these partnerships. That being said, this doesn’t mean you’re getting the most out of those relationships either. Unfortunately, many companies find partner relationship management difficult and hope that it’s something that will more or less take care of itself. This kind of approach is not only guaranteed to produce lackluster partner relationship management results, it could ruin your business altogether.

Instead, consider the following ways Partner Relationship Management (PRM) software can ensure these important relationships reach their potential.

Topics: partner relationship management, PRM solutions

Mindshare and Your Channel Partners – Are You Getting Their Attention?

Posted by Seth Jacobsen on Dec 16, 2014 3:11:00 PM

We hear a lot of questions related to channel partner relationship management, and invariably the term “mindshare” seems to pop up.  It is an easy concept to grasp but, in practice, is very difficult to obtain. If you are a manufacturer selling through an indirect channel, you know the importance of mindshare. In many cases, your partners are selling your products and services right alongside those of your competitors. In order to gain a leg of up on the competition, you need your partners focused on your products first. That's mindshare. But...how to achieve it?

Topics: prm, partner relationship management, Partner Portal, Channel Partner Training, Partner Collaboration, Channel Partner Certification, Marketing Materials, Performance, prm systems, marketing, communication, channel partner management, PRM solutions, channel partner relationship, mindshare

5 Best Practice Ideas for Launching a PRM Solution

Posted by Seth Jacobsen on Dec 11, 2014 2:45:00 PM

We are often contacted by organizations asking us about the best approach they should pursue as they consider a Partner Relationship Management (PRM) solution for their company and their dealer channel. As we reflect on these questions, we have come up with five best practice strategies we think are important for any company considering a PRM solution.


Topics: prm, Build Your Channel, partner relationship management, Partner Portal, best practices, channel management, emerging growth companies, marketing, prm technology, think big, dealer training, PRM solutions

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