Doing Business?  Make It Easier For Your Clients & Partners

Posted by Kellie Auman on Oct 12, 2017 12:00:00 PM

 "Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty." 

When Theodore Roosevelt uttered these words, he wasn’t thinking about business. While he’s right, it is the work and the struggle that make the reward worthwhile, this doesn’t hold true for your business, your sales channel partners, or your clients. 

What’s it like to do business with you? Is it Roosevelt’s rewarding struggle, or is it an easy process that keeps customers and channel partners eager to return?

Hopefully you said it was easy, but if you didn’t, you probably asked yourself, “How can we be easier to do business with?” While the answer to that question is complex, the solution is quite simple.

Topics: PRM Best Practices, channel partner collaboration, partner relationship management, Ease of Doing Business

PRM or CRM: Learning How To Choose

Posted by Kellie Auman on Sep 21, 2017 2:10:00 PM

There are more software tools than ever available to help companies effectively market and sell their products and services. By now, most companies that do any amount of sales have implemented one of the popular customer relationship management (CRM) packages to organize the selling efforts of their direct sales force. Let’s take a closer look at the functionality of a CRM. After that, we’ll discuss why a CRM is not suitable for all types of distribution strategies, the indirect sales channel, in particular.

Topics: PRM Best Practices, PRM v. CRM, Understanding PRM

The Top Five Wrong & Right KPIs Used By VPs Of Channel Sales

Posted by Seth Jacobsen on Aug 15, 2017 9:25:00 AM

Even the most sophisticated, global, multi-billion-dollar annual sales channel organizations make these same basic mistakes over-and-over again.  Why do they keep choosing the wrong KPIs (Key Performance Indicators) to select, measure, and track their partner’s performance? They do this because they are choosing the “obvious” metrics that, with little thought, appear to be the right ones to focus on.  Unfortunately, these decisions are costing channel organizations millions of dollars in missed growth opportunities and profitability.  Let’s start with the top five worst KPIs to select for your channel organization:

1) Choose the Largest Partners to Recruit: Select the largest partners based on overall revenue.

  • Metric: Focus on the partners with the most salespeople and largest revenue.
  • Why Wrong: The largest partners are also the hardest to gain their attention and commitment and may be less profitable on average vs. smaller partners.

Topics: PRM Best Practices, Partner Collaboration, Channel Marketing Strategy, kpi

Five Key Factors That Are Reshaping Content Marketing

Posted by Kellie Auman on Aug 10, 2017 12:30:00 PM

Content marketing may still be the most effective way of conducting online outreach – but it’s not easy.  In many ways, content market and SEO are more difficult than traditional marketing because of how quickly the landscape changes.  Shifts in buyer behavior to changes in technology can completely rewrite the rulebook at a moment’s notice. Today, we wanted to discuss some of the key changes that are happening, along with how you and your sales partners can build better content marketing together.

Topics: PRM Best Practices, Partner Collaboration, Channel Marketing Strategy, content marketing, thought leadership

Five Takeaways From The 2017 State of Inbound Report

Posted by Kellie Auman on Jul 5, 2017 10:00:51 AM

Recently, we read HubSpot's State of Inbound Report.  Here we have summarized what we feel are the top five takeaways that you should know about!

1.  Inbound is mainstream.

Just a few years ago, inbound marketing was still seen with skepticism.  Now, it’s the norm.  70%+ of respondents around the world said that inbound marketing was now their primary focus, and that they were most concerned with growing\converting leads via Search Engine Optimization.

2.  Paid marketing is increasingly derided.

When asked for the most overrated marketing tactic, the “winner” -by far- was paid offline marketing such as print and broadcast, with 32% of the vote.  A further 11% thought paid online marketing, like social media ads and PPC, was overrated.  By contrast, tactics like blogging and SEO were in the 5-6% range.

Topics: PRM Best Practices, Inbound Marketing, Channel Sales Productivity

What Does It Really Mean to Be “Easy to Do Business With?”

Posted by Paul Tobin on Dec 2, 2015 3:30:00 PM


You hear it everywhere these days. Companies proclaiming that they want to be “easy to do business" with their channel partners. Who can blame them? There’s not much future for a company that’s difficult to do business with. Yet, most companies are. Especially when supporting their indirect sales channel.

Topics: prm, PRM Best Practices, channel partner collaboration, Partner Portal, channel management software, PRM Best Practice, Lead Registration, lead management, Channel Software, channel management, Channel Partner Onboarding, Channel Conflict, Channel Marketing Strategy, New Product Introductions, Channel Sales Productivity, channel manager, channel partners, channel partner engagement, indirect sales, Channel Partner Certification, Increase Channel Sales

Doing Business the Easy Way

Posted by Seth Jacobsen on Apr 8, 2014 4:35:00 PM

 "Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty." 

When Theodore Roosevelt uttered these words, he wasn’t thinking about business. While he’s right, it is the work and the struggle that make the reward worthwhile, this doesn’t hold true for your business, your sales channel partners, or your clients. 

What’s it like to do business with you? Is it Roosevelt’s rewarding struggle, or is it an easy process that keeps customers and channel partners eager to return?

Hopefully you said it was easy, but if you didn’t, you probably asked yourself, “How can we be easier to do business with?” While the answer to that question is complex, the solution is quite simple.

Topics: PRM Best Practices, channel partner collaboration, partner relationship management, Ease of Doing Business

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