What Does It Really Mean to Be “Easy to Do Business With?”

Posted by Paul Tobin on Dec 2, 2015 3:30:00 PM


You hear it everywhere these days. Companies proclaiming that they want to be “easy to do business" with their channel partners. Who can blame them? There’s not much future for a company that’s difficult to do business with. Yet, most companies are. Especially when supporting their indirect sales channel.

Topics: prm, PRM Best Practices, channel partner collaboration, Partner Portal, channel management software, PRM Best Practice, Lead Registration, lead management, Channel Software, channel management, Channel Partner Onboarding, Channel Conflict, Channel Marketing Strategy, New Product Introductions, Channel Sales Productivity, channel manager, channel partners, channel partner engagement, indirect sales, Channel Partner Certification, Increase Channel Sales

Doing Business the Easy Way

Posted by Seth Jacobsen on Apr 8, 2014 4:35:00 PM

 "Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty." 

When Theodore Roosevelt uttered these words, he wasn’t thinking about business. While he’s right, it is the work and the struggle that make the reward worthwhile, this doesn’t hold true for your business, your sales channel partners, or your clients. 

What’s it like to do business with you? Is it Roosevelt’s rewarding struggle, or is it an easy process that keeps customers and channel partners eager to return?

Hopefully you said it was easy, but if you didn’t, you probably asked yourself, “How can we be easier to do business with?” While the answer to that question is complex, the solution is quite simple.

Topics: PRM Best Practices, channel partner collaboration, partner relationship management, Ease of Doing Business

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