Partner Surveys: Increase Engagement While Improving Support

Posted by Seth Jacobsen on Jul 19, 2016 11:30:00 AM

When was the last time you've really, seriously asked your channel partners how you're doing as a company, and what you can do to help them grow their business? 

If the answer is "not recently", it might be a good idea to reach out to your partners. Afterall, individual partners have plenty of choice in which brands they represent, and it's not a decision that's going to be solely motivated by margin. Vendors who look to cater to their partners' needs, simplify sales, and show real interest in growing everyone's business are going to be the ones highly sought after by partners.

Topics: Optimize Your Channel, partner surveys

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