Channel conflict can occur when multiple partners are selling the same product in a market for different pricing. Inevitably, this will create a situation in which your channel partners have to compete against one another and/or your internal sales team. This conflict is not just price-based, but includes friction that can arise from a lack of dealer training, poor communication from company to dealer or merely inefficiently delivering information and applications from too many old legacy sites and systems. No fear, we plan to help you avoid channel conflict and increase your channel sales. First, it's important to understand how channel conflict impacts your customers, your channel partners and your company.