Adopting a Mobile-First Perspective

Posted by Kellie Auman on May 25, 2017 1:15:00 PM

Are you encouraging your sales partners to adopt mobile-friendly websites, apps, and systems?  Are you also embracing a mobile-first perspective?  If not, it’s high time you did so!

The Rise Of Mobile Usage

Usage of mobile devices – including smartphones and tablets – to browse the Internet has been growing since the first iPhone. 2016 was the year that mobile browsing overtook desktop browsing in terms of hits.  It was also the year that the Earth saw more smartphones than people. 

With each year, more and more buyers across all demographics embrace mobile online usage.  In fact, they’re coming to expect it.  Failure to provide mobile-friendly sites to buyers is literally risking 50% or more of possible sales.

Topics: Partner Collaboration, Increase Channel Sales, partner enablement, channel revenue growth, mobile technology

Webinar Highlights: Channel Certification & Enablement: Best Practices – Part 1

Posted by Kellie Auman on May 10, 2017 11:50:00 AM

We were proud to recently host a learning webinar, Channel Certification and Enablement: Best Practices.  The webinar provided insights from Paul Tobin from ChannelSAGE, and LogicBay's CEO, John Panaccione. Both presenters specialize in supporting indirect sales channel partners.

Key Topics include:

  • What is certification?
  • Why certify?
  • Who should be certified?
  • How do I structure a certification?
  • How do I enforce compliance?
  • How do I measure and manage certifications?

In this first blog, we’ll cover the basics of what certifications are, why to implement them, and how they can be structured.  In Part 2, we’ll talk about more practical matters of implementation.

Topics: Scale Your Channel, Channel Partner Training, partner enablement, webinar, channel certification, what is channel certification, certification in channel

Enabling Your Partner Sales Reps Through Training & Certification

Posted by Seth Jacobsen on Feb 23, 2017 3:50:00 PM

Today, one of the most critical aspects of B2B sales is simply being able to keep up with changing buyer behavior.  Between the pace that new technologies are altering sales processes to changing buyer demographics, the entire nature of the sales cycle is evolving. That affects salespeople as well as buyers.

One of the best ways to keep your partner sales reps prepared for these changes is through the delivery of training and certification programs.  The challenge is setting up the right training materials in such a way that they’re appealing to those that need to take it.  Rewards and incentives can only go so far.  If partner sales staff (or your own) see your training modules as a waste of time, or as interfering with their own productivity, they’ll likely skip it entirely.

The balance lies in creating a program that combines the right tools to make your partners more effective, while encouraging their ongoing participation.

Topics: Optimize Your Channel, Channel Partner Training, sales training, partner enablement

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