If you are a manufacturer that has devoted a portion of your marketing budget to an MDF program for your channel partners, you understand the difficulty in making this program a success. Some partners see MDF funds as nothing more than a way to improve the bottom line. Others are much more effective at putting these funds to use to increase opportunities and close more business.
Whether it’s because MDF is seen as “free money” or because they just don’t plan ahead, some of your partners may not be giving you the most bang for your MDF buck.
Topics: MDF Funds