Addressing Marketing Disruptors - Part 1 (Technology)

Posted by Kellie Auman on Jun 20, 2017 12:35:00 PM

The HubSpot State of Inbound Marketing Report was recently released and we’ve been pouring over it, looking at the latest insights.  This year, what really caught our eye is their section on disruptors.  We’re seeing a huge influx of new technology, new ideas, and new buyer trends which are forcing marketers scrambling to keep up, and unsurprisingly the Hubspot report talks about that in some detail.

Over the next two blog posts we will cover new buyer trends and what they may mean for the marketing campaigns you and your partner companies put together.  After all, even the best tools for collaborative indirect-sale marketing won’t do any good if the strategies are behind the times. Let's start by examining new technological marketing changes.

Topics: Channel Marketing Strategy, marketing technology, video marketing, buyers journey

Navigating the Marketing Technology Landscape...Confused Yet?

Posted by Seth Jacobsen on May 3, 2016 11:15:00 AM

Are you a marketer looking to for ways to improve your content delivery and user experience? Perhaps your focus is on boosting commerce and sales, or making sense of all that marketing data? Regardless of which objectives are at the top of your priority list, you've probably found yourself looking for some technology platform as a solution. If you're beginning to feel like the number of options is becoming overwhelming, you're far from alone. The world of marketing has exploded in recent years, to the point there are more companies and products out there than anyone can truly keep track of. Just look at that landscape!

Topics: Scale Your Channel, digital marketing, content marketing, marketing technology

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