Five Tips For Finding The Right KPIs

Posted by Kellie Auman on Jun 1, 2017 12:45:00 PM

Keeping track of the success of your vendor ecosystem can be difficult, particularly as it grows.  A channel manager may be tasked with keeping track of dozens, even hundreds of sales partners.  Even with data-crunching partner management software on your side having a quick overview of how things are running can be very valuable.

Key Performance Indicators (KPIs) are one of the best ways of doing this.  KPIs are hand-picked metrics which are selected specifically because they’re considered a good indicator of overall performance.  An obvious KPI in most cases would be monthly sales numbers. KPIs are often individualistic to a company, however, simply depending on their own short- and long-term goals.  Here are some tips for finding the right KPIs for your ecosystem.

Topics: Sales Productivity, Channel Marketing Strategy, data visualization, kpi, channel marketing

The Challenge - and Opportunity - of Channel KPI's

Posted by Seth Jacobsen on Mar 4, 2016 1:15:00 PM

No matter how well-integrated a partner is in the channel ecosystem, it's impossible for even the most responsible channel manager to keep tabs on their every action. There's always a bit of risk involved with bringing partner businesses into a venture, since more often than not they are independent entities that will prefer to operate at an arms-length. A key component to solidifying a partnership is setting goals and milestones that are measurable and align the business objectives of each party.

Topics: prm, Scale Your Channel, crm, kpi

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