Imagine you got a call one day. An invitation to address a plenary session of a trade associations largest annual gathering. "You are so well respected in this industry, and have so many years of unique and valuable expertise, we would love for you to join us to share your insights."
Pretty exciting right? You've earned it. And the first thing you'll do when you hang up the phone is call one of the junior folks in your office and hand it to them. Tell them to pick the topic, plan the key points and drop it into PowerPoint. Right? After all the key thing here is the presentation technology. That's what will make or break this potentially significant speech and put your company on the national map.
What? You'd want to pick the topic yourself? First you'd research who would be in the audience? Then you'd want to think about it for several days and make some notes? Later you'd select a topic that you knew would resonate with attendees? Oh, and then you'd call a couple folks to confirm your ideas before you start to work on an outline over several days or weeks? And only then draft your remarks? Later edit them to capture the points that you know from your audience research will make your presentation really impactful or attendees? And only then had it off to someone to prepare the PowerPoint.