There’s a lot of buzz going around about how changes in buying habits are forcing changes in selling habits. It’s a pretty basic concept and it goes like this: as consumers, whenever we make a major purchase, most of us start by Googling it. We learn about what options are out there – we do our own research. We narrow the field of choices for where to buy – the local store if we want it right now, Amazon, or a favorite retailer online.
So when we get asked to solve a problem at work, we do the same thing. Why not? For millennials, there is no “change” in behavior – that’s the way it’s always been for them. Us older folks have a bunch of “I remember when…” stories. “I remember when you had to go to a store to rent a movie.” “I remember it was cool to have a calling card so I could use any pay phone to call anyone.” If you’re over 30, it’s a change in buying behavior. If not, that’s the way it’s always been. You don’t have as many “I remember when” stories. Sorry.