Buyers Want Multiple Lines Of Communication - Are Your Partners Keeping Up?

Posted by Kellie Auman on Dec 5, 2017 9:25:00 AM

It seems like every time people think they have inbound marketing figured out, the environment shifts and it’s time to rethink strategies again. In past years, the conversion path for web visitors was pretty straightforward. It looked something like this:

  • The lead goes to a website.
  • Whether directly, or by clicking around, they end up on a landing page with an offer.
  • They fill out the form for that offer, providing their email and other information.
  • A salesperson emails them back to continue the sales conversion process.

Simple and easy, right? The problem is, buyers increasingly want more options in how they communicate with the brands and sellers they’re working with.

Topics: Partner Collaboration, communication, Buyer Trends, customer service

Five Ways To Improve Your B2B Customer Engagement

Posted by Kellie Auman on Jul 27, 2017 12:10:00 PM

With ever-changing business environments, recalibrating your marketing and outreach methods are often required  to ensure you and your partners capitalize on new market opportunities.  If it’s been awhile since you’ve evaluated your outreach methods, it’s definitely time to talk strategy with your partners. Technology is rapidly shifting how B2B brands engage with their customers, and your ecosystem needs to be able to shift with the times to keep up.

In this space, new trends are popping up everywhere; listed here are five methods that our clients and partners use to increase their B2B customer engagement.

Topics: Partner Collaboration, Channel Marketing Strategy, customer service, Brand promotion

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