The great thing about online video is that it can be done quite cheaply. One belief to dispel is that B2B content videos need to be slick and professionally-produced - they don't. Some (largely anecdotal) evidence even suggests that more rough “homemade” videos tend to be trusted over videos that appear too flashy. A decent iPhone or similar smartphone is really all that’s needed to make a decent web video, although better equipment is nice if you have access.
Whether your company has chosen to develop a corporate video, product demo, or a how-to video, keep in mind the list of guidelines provided below. These tips will ensure that you end up with engaging, low-cost marketing content to distribute through your channels.