It’s one thing to have a content marketing strategy and a large amount of content and materials online, but it’s another thing to know whether or not it’s actually working out for you. One of the biggest and most common mistakes companies make when getting into content is misunderstanding how success in content marketing is measured.
In many cases, this will be personalized – each company has different goals. However, there are four metrics which we believe should always be tracked and understood for both your own efforts, as well as those of your partners. Don’t forget to include them in this process! Ultimately, any content produced within your ecosystem is still part of your content strategies – particularly if they’re being shared among your partners.