8 Tips for Creating Cost Effective Video Marketing in the Channel

Posted by Kellie Auman on Apr 6, 2017 4:30:00 PM

The great thing about online video is that it can be done quite cheaply.  One belief to dispel is that B2B content videos need to be slick and professionally-produced - they don't.  Some (largely anecdotal) evidence even suggests that more rough “homemade” videos tend to be trusted over videos that appear too flashy.  A decent iPhone or similar smartphone is really all that’s needed to make a decent web video, although better equipment is nice if you have access.

Whether your company has chosen to develop a corporate video, product demo, or a how-to video, keep in mind the list of guidelines provided below.  These tips will ensure that you end up with engaging, low-cost marketing content to distribute through your channels.

Topics: content marketing, content creation, channel marketing, video marketing

Keeping Up With Video Marketing Trends

Posted by Kellie Auman on Apr 4, 2017 9:40:00 AM

Current trends in online content marketing all point in one direction: VISUAL.  Among visual content, video has become an increasingly popular form of outreach for businesses targeting consumers at any level, even executives.  In fact, top level executives have become some of the biggest consumers of video marketing materials.

As a vendor, you’re in a great position to produce video content.  In many cases your sales partners will lack the budget, time, or talent to create effective videos themselves, so creating video marketing applications that your partners can leverage will help drive sales and increase your overall value to them.

Topics: Channel Marketing Strategy, content marketing, content creation, video marketing

Content Creation vs. Distribution & Promotion in Industrial Marketing

Posted by Ed Marsh on Feb 19, 2016 3:00:00 PM

Work, Work, Work....and nothing to show for it?

That’s a perfect description of so many companies' content marketing efforts. Weeks, months and years of hard work go into content creation, SEO and other pieces of the industrial marketing - yet for all the diligent chopping or hammering, they never really get the results they expected, or even enough to justify the work.

The thrill is long gone, but as Seth Godin recently wrote recently "The work of a professional isn't to recreate thrills. It's to show up and do the work. To continue the journey you set out on a while ago. To make the change you seek to make in the universe." You have to keep at it, but with more than just brute force.

Inbound marketing is really complex, and there are any number of places where the potential to 'change your universe' can be derailed - more often there are many places which need to be individually optimized. A 2-3% improvement in 10 places can start to make a cumulatively significant difference!

But there's one that's increasingly important as industrial marketing success depends on putting your content in front of the right audiences....in a world completely flooded with content.

 

Topics: content marketing, manufacturing, content creation

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