Forging relationships is vital for the success of any business, but is at the heart of the indirect-sales model. As a vendor, you fail or thrive based on the sales partners you cultivate and their enthusiasm for promoting your product. Are you doing everything you can to create the best partnerships, maintain them, and continually make them stronger?
As your list of partners grows, this can become an increasing challenge – but that’s where Partner Relationship Management (PRM) software comes in. In a lot of ways, it can act as your own personal relationship adviser, helping you keep tabs on all your partners and evaluating their needs. Here are four ways that PRM can build better partner relationships.