We were proud to recently host a learning webinar, Lead Management: Maximizing Visibility and Velocity of Partner Opportunities, with Maria Chien of SiriusDecisions. (You can access a recorded version below.)
Companies that sell through an indirect sales channel face many challenges when it comes to lead management. Examples include:
- Alignment between marketing and sales
- Tracking the progression of leads in the channel
- Alignment on the 'rules of engagement'
- Effectively managing a deal registration and lead management program
- Supporting data to make necessary improvements over time