Communication: The Critical Element for Successful Channel Partner Engagement

Posted by Kellie Auman on Oct 3, 2017 2:30:00 PM

Channel managers understand how vital channel partner engagement is to improving indirect sales. Effective channel partner engagement has numerous benefits, both for you as a channel manager and for your partners. The higher the quality of channel partner engagement, the easier it is for the people who work within your re-seller network to do their job of selling and servicing your products every day.

Effective communication helps you build strong relationships with your channel partners. Once established, those relationships will:

  • Improve productivity and distribution numbers.
  • Increase sales and commission numbers for dealers.
  • Make advertising and marketing campaigns more successful.
  • Improve customer service along the entire channel.

Topics: Scale Your Channel, channel partner engagement, communication, channel partner relationship

Four Ways Partner Relationship Management Builds Stronger Partner Relationships

Posted by Kellie Auman on Aug 22, 2017 3:05:00 PM

Forging relationships is vital for the success of any business, but is at the heart of the indirect-sales model.  As a vendor, you fail or thrive based on the sales partners you cultivate and their enthusiasm for promoting your product.  Are you doing everything you can to create the best partnerships, maintain them, and continually make them stronger?

As your list of partners grows, this can become an increasing challenge – but that’s where Partner Relationship Management (PRM) software comes in.  In a lot of ways, it can act as your own personal relationship adviser, helping you keep tabs on all your partners and evaluating their needs.  Here are four ways that PRM can build better partner relationships.

Topics: Build Your Channel, partner relationship management, Channel Sales Productivity, channel partner relationship

Mindshare and Your Channel Partners – Are You Getting Their Attention?

Posted by Seth Jacobsen on Dec 16, 2014 3:11:00 PM

We hear a lot of questions related to channel partner relationship management, and invariably the term “mindshare” seems to pop up.  It is an easy concept to grasp but, in practice, is very difficult to obtain. If you are a manufacturer selling through an indirect channel, you know the importance of mindshare. In many cases, your partners are selling your products and services right alongside those of your competitors. In order to gain a leg of up on the competition, you need your partners focused on your products first. That's mindshare. But...how to achieve it?

Topics: prm, partner relationship management, Partner Portal, Channel Partner Training, Partner Collaboration, Channel Partner Certification, Marketing Materials, Performance, prm systems, marketing, communication, channel partner management, PRM solutions, channel partner relationship, mindshare

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