When managing an indirect sales ecosystem, it’s vital to remember that you are competing with other vendors for sales partners. This is true both in terms of recruiting partners in the first place, as well as maintaining mindshare when a partner may be working with multiple vendors.
The more attractive you can make your channel, the easier it will be to both recruit partners and keep them enthusiastic about the partnership. We’ve worked with plenty of vendors and partners, so we’ve seen a lot of commonalities between various vendor\partner relationships. Here are three ways to ensure the happiness of your sales channel partners in an extended ecosystem.