Few aspects of indirect sales models are more crucial than achieving and maintaining high levels of partner engagement. Simply getting new partners into your channel is only the first step. The long haul is keeping them onboard, enthusiastic, and continually looking to promote your product - even above other products they might offer from the competition.
Anything you can do to make partners feel more supported, and make their jobs easier, will go far in maintaining this level of engagement. We have compiled a few guidelines that can help you readily achieve these goals.