Welcome to Part 2 of our blog series on marketing disruptors referenced in the 2017 Hubspot State of Inbound Marketing Report. Today we’re going to focus on the changing human trends and how shifts in buyer preferences and procedures are creating new challenges for marketers.
Buyer behaviors are changing almost as fast as anyone can document them. Keeping up with the trends is more important in marketing than ever before, particularly in an indirect sales organization where keeping partners on the same page is a necessity. Let's examine the biggest human behavior factors disrupting marketing strategies.