Current trends in online content marketing all point in one direction: VISUAL. Among visual content, video has become an increasingly popular form of outreach for businesses targeting consumers at any level, even executives. In fact, top level executives have become some of the biggest consumers of video marketing materials.
As a vendor, you’re in a great position to produce video content. In many cases your sales partners will lack the budget, time, or talent to create effective videos themselves, so creating video marketing applications that your partners can leverage will help drive sales and increase your overall value to them.