Picking The Right Carrots: How to Effectively Incentivize Your Channel Partners

Posted by Seth Jacobsen on Oct 4, 2016 10:25:00 AM

When it comes to inspiring better performance among your sales partners, one of the most reliable options is the incentive program. Whether you're fighting to increase mindshare among sales reps pushing many competing brands, or simply looking to boost sales among dedicated franchisees or VARs, incentive programs have been shown to be highly effective.

But of course, there are a lot of possibilities for incentive programs out there, and not all of them are as effective as others. Some can even end up being money pits, if they cost more to implement than they bring in via increased sales.

Topics: Scale Your Channel, channel incentives

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