Four Tips For Creating A Successful Webinar

Posted by Kellie Auman on Aug 29, 2017 12:15:00 PM

We don’t need to tell you that content marketing is a must for promoting your brand, both in terms of increasing awareness among buyers as well as attracting new sales partners. However, one particular form of content marketing is often overlooked despite its many attractive features: WEBINARS.

A webinar can be an amazing opportunity to help establish your company as a thought leader. It builds a sense of community within your ecosystem and gives buyers (or potential buyers) a direct connection to you and your sales partners. Of course, there is a certain risk\reward factor where hosting webinars is concerned. A bad webinar could damage your reputation. However, done properly, they can be amazing as outreach tools. 

Topics: Partner Collaboration, Channel Marketing Strategy, webinar, Brand promotion

Five Ways To Improve Your B2B Customer Engagement

Posted by Kellie Auman on Jul 27, 2017 12:10:00 PM

With ever-changing business environments, recalibrating your marketing and outreach methods are often required  to ensure you and your partners capitalize on new market opportunities.  If it’s been awhile since you’ve evaluated your outreach methods, it’s definitely time to talk strategy with your partners. Technology is rapidly shifting how B2B brands engage with their customers, and your ecosystem needs to be able to shift with the times to keep up.

In this space, new trends are popping up everywhere; listed here are five methods that our clients and partners use to increase their B2B customer engagement.

Topics: Partner Collaboration, Channel Marketing Strategy, customer service, Brand promotion

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