We don’t need to tell you that content marketing is a must for promoting your brand, both in terms of increasing awareness among buyers as well as attracting new sales partners. However, one particular form of content marketing is often overlooked despite its many attractive features: WEBINARS.
A webinar can be an amazing opportunity to help establish your company as a thought leader. It builds a sense of community within your ecosystem and gives buyers (or potential buyers) a direct connection to you and your sales partners. Of course, there is a certain risk\reward factor where hosting webinars is concerned. A bad webinar could damage your reputation. However, done properly, they can be amazing as outreach tools.