---
title: How Uber Uses their Cloud Based Partner Portal to Onboard New Drivers
description: Partners onboarding is different for every business. In this article we discuss best practices Uber uses to bring in new users in their partner portal.
image: https://www.logicbay.com/hubfs/Imported_Blog_Media/shutterstock_300657014-566831-edited.jpg
---

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![featureed image](https://www.logicbay.com/hubfs/Imported_Blog_Media/shutterstock_300657014-566831-edited.jpg) Published 2015-08-05, by John Panaccione

# How Uber Uses their Cloud Based Partner Portal to Onboard New Drivers

Partners can come in many shapes and sizes. Your company’s partners might consist of independent dealers and resellers, some that sell your brand exclusively and some for which your brand is one among many. That’s a typical [partner strategy](https://www.logicbay.com/), but the San Francisco-based taxi startup Uber faces a different challenge.

For the first couple years of its existence, Uber worked with professional taxi drivers and chauffeurs, using its mobile app to link drivers with convenience-seeking riders. But now with the launch and gradual nationwide expansion of its [UberX ridesharing service](http://www.xconomy.com/detroit/2013/11/05/uber-launches-lower-priced-uberx-service-detroit/), Uber has found itself dealing with a whole different network of partners: non-professionals looking to use their regular vehicles to make a little extra money.

For riders, the attraction of UberX is the lower price than Uber-standard or traditional taxi services. But UberX wouldn’t last very long if its drivers gained a reputation for unreliability and reckless driving. With its partner network wide open to anyone who wants to apply, how does Uber avoid overwhelming itself while doing the necessary background checking to ensure its drivers are up to its standards?

The answer is in the cloud, the partner cloud. Uber uses its online partner portal system to automate much of the work of weeding out unqualified drivers. Let’s take a look at the typical onboarding experience:

As the Uber example makes clear, [partner portals](https://www.logicbay.com/) aren’t just for maintaining good partner relationships and distributing leads anymore (although, they’re great for those things, too). Businesses can actually use their partner cloud for onboarding partners, as well. Many of the most tedious onboarding tasks—making sure partners are qualified to represent your brand, training them on your products and sales process, providing them the marketing assets and collateral they’ll need to really make a splash in their market—can be automated through the partner cloud. This allows you and your team to focus on strategy, using the information gathered about your partners during the onboarding process to connect the right partners to the right leads.

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