Logicbay Blog

You are the sales and marketing director for your emerging growth company, responsible for your company’s top line and channel management. You and...

The “honeymoon” period with channel sales partners doesn’t last very long. At first, they might be excited about the opportunity to sell your...

In most distribution channels, there are numerous entities (like dealers, distributors, VARs and reps) that rely on solid communication and...

In most distribution channels, there are numerous entities (like dealers, distributors, VARs and reps) that rely on solid communication and...

In Physics 101, we learned that friction occurs when two moving surfaces rub against each other, generating resistance that slows—or stops—their...

As the Vice President of Sales or Channel Support for an emerging growth company, you have decided to use outside sales partners in addition to your...

If you want your company’s results to improve, you need to be measuring performance at every turn. A critical first step is to evaluate what KPIs...

Deciding to invest in improvements to your partner relationship management strategy makes a lot of sense. Partners have always been an integral...

An indirect sales channel is meant to be an invaluable resource to help you expand your sales force and reach new markets. But over time it can grow...

Managing an indirect sales channel is no small feat. Every channel is complex and requires it’s own set of support systems. Often people wonder...