9 TED Talks That Anyone Working in Partner Management Should Watch

By Seth Jacobsen Posted on 3/3/15 3:14 PM

SimonSinek

These days, companies have more opportunities than ever before to get better at what they do and win market share. We have found inspiration in a variety of TED Talks and recognize the value they provide in our goal to provide improved channel management support. Below are nine examples that we wanted to share with you.

1. How Great Leaders Inspire Action

In this TED Talk, Simon Sinek touches on an essential characteristic of leading any company: inspiring those around you. Partner relationship management requires the same type of leadership—there’s no doubt about that. However, you can’t run a successful channel program on your own. . Learn to become a better leader, not just to your employees, but your partners, and you’ll see better results.

WATCH: How Great Leaders Inspire Action

2. Why We Do What We Do

When it comes to the science of performance, there are two categories: Tony Robbins and everybody else. In this popular TED Talk, the famous motivational speaker unravels the “invisible forces” that drive human action. Like the Ted Talk above, it’s another good reminder that software is only one type of tool at your disposal. Knowing how to influence yourself and others is another.

WATCH: Why We Do What We Do

3. The Puzzle of Motivation

In this TED Talk, noted analyst Dan Pink invites the audience to explore what truly motivates people. One major talking point in partner management is how exactly you get your partners to perform at their highest level on your behalf. Pink shows that simply paying them more isn’t always the smartest way to do so.

WATCH: The Puzzle of Motivation

4. The Best Stats You’ve Ever Seen

If you’re familiar with partner management software, then you already know that one of its biggest advantages is having access to data for making better decisions. The right software can tell you a story for every sale a partner brings in. This talk by Hans Rosling is a good reminder that analytics are more than numbers. They can be exciting, inspiring and revolutionary.

WATCH: The Best Stats You've Ever Seen

5. Why Good Leaders Make You Feel Safe

Another great talk by Simon Sinek explores the necessity of making your colleagues feel safe. This should also extend to your partners. Instead of looking at them as channels for greater revenues, it might be worth thinking about how you can help them grow their business first.

WATCH: Why Good Leaders Make You Feel Safe

6. Eight Secrets of Success

Richard St. John didn’t have much of a resume until he decided to take on a compelling mission: to interview those who had accomplished the most in their lives. If you want to make sure your relationships with partners will be successful, Mr. St. John is worth listening to.

WATCH: 8 Secrets of Success

7. The Happy Secret to Better Work

At first glance, Shawn Achor’s popular talk may seem simplistic: the happier you are, the better you work. However, companies that deal with partners could learn a lot about motivation, encouragement and incentives by understanding his point.

WATCH: The Happy Secret to Better Work

8. Build a Tower, Build a Team

Autodesk fellow Tom Wujec focused on a famous psychological Stanford study called the Marshmallow Test. What he learned can help everyone in charge of a team—including those that consist of partners— and how to get the most out of them.

WATCH: Build a Tower, Build a Team

9. Lead Like Great Conductors

It would be a huge mistake to think of your partners as anything other than a part of your team. They have a significant role to play, just like each member of an orchestra. This is one idea Itay Talgram, a conductor from Israel, expresses in this amazing TED Talk.

WATCH: Lead Like The Great Conductors

You can go online and find any of the above TED Talks for free. Given the importance of improved partner management, we think it’s definitely worth your time to check out these nine videos. 

Download CMO 2015 Guide to Managing Sales Channels Partners

 

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