The International Data Corporation (IDC) reported 97% of “digitally determined” organizations want fully connected processes across their entire business, yet only 5% are entirely integrated. The future of manufacturing is digital, but getting there can be a challenge. When you’re working with a distribution channel of dozens or even hundreds of partners, change can feel like it’ll cause friction—but the right change will reduce friction and benefit everyone in your channel all the way down to your end users.
In manufacturing, there are two primary ways to embrace digital transformation: through a partner relationship management (PRM) solution primarily for your distribution partners or a digital ecosystem that encompasses everyone from suppliers to customers.
Digital transformation requires platforms that drive connectivity with all key stakeholders and specifically a heightened focus on the customer. Best-in-class manufacturing companies are leveraging digital ecosystems to strengthen key business relationships, grow revenue, and forge valuable customer interactions.
What is a digital ecosystem? In nature, an ecosystem is the collective animal and plant species in a particular environment that are all interconnected. A digital ecosystem for manufacturing includes all the interconnected players in the distribution chain from suppliers to end users, dealers, agencies, trade schools and associations. Digital ecosystems help manufacturers grow their business and become more connected with every aspect of their value chain.
Channel partners are a manufacturer’s direct connection to customers. Building an effective sales channel and leveraging independently owned and operated businesses often presents challenges.
We’ve identified six common challenges manufacturers face, and we built our PRM solution around solving those six challenges. From challenges with partner recruitment to identifying and measuring the right metrics for your distribution channel, a PRM solution will enable a channel to produce optimal results—engaged dealers and customers, brand loyalty and retention, new and incremental sales, and stronger digital connections with key stakeholders.
Empower your Association members and partners with easy-to-implement digital solutions
Our work with Associations has taught us that there are a number of obstacles related to achieving growth, in terms of members and overall revenue, and delivering value in terms of content, events, and member engagement. This whitepaper sheds light on common challenges Industry Associations are currently experiencing, along with digital solutions and best practices that address them.
In this whitepaper, we offer a model that organizations can apply to generate a positive ROI as they consider deploying a PRM system. We also provide two business examples highlighting the solutions we’ve delivered to help our clients overcome industry challenges, along with the accompanied results.
Struggling to find Technicians? Learn more about Daimler Trucks North America's (DTNA) Get Ahead program. Specific topics include:
Recruiting, training, onboarding, and retaining service techs is an industry-wide challenge. Here, we explore the context for such challenges and what Daimler is doing to address them. Specific topics include:
AICPA-CIMA needed a platform that allowed them to enable an e-commerce methodology of selling AICPA-CIMA training content to customers on behalf of their partners, support general partner engagement, and represent each partner, on the local level, through co-branded elements. Many partners do not have extensive IT staff nor Learning Management System (LMS) of their own, so a turnkey solution with easy administration was key.
This whitepaper provides a practical framework for managing indirect sales channels and how Partner Relationship Management (PRM) technology and best practices can be applied to help build, scale, and optimize the sales channel.
An overview of LogicBay's Technology Suite including benefits, solutions and client examples.
View an interactive overview of FUSE including the differences between public and private channels and how to leverage the platform for new product launches, selling training courses, onboard new dealers, and collaborate and communicate with other FUSE members.
An overview of our Channel Program Services, this three-part resource bundle provides practical steps to establish the current state of your distribution channel, develop a roadmap of improvements to carry forward, and how to align all stakeholders via our formal communication plan.
Not sure what solutions you need? Let’s connect to talk about your specific business challenges and what kind of digital transformation you need to help your distribution channel thrive.
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