About Us


LogicBay delivers a Partner Relationship Management (PRM) solution to companies that need to establish or grow their indirect sales channels. PRM is both a strategic methodology and a sophisticated technology platform which combine to accelerate revenue and lower costs for vendors and their channel partners.  The productivity gains from PRM delight channel partners while enabling companies to manage their indirect sales more efficiently at scale.

Since 2003, LogicBay’s PRM solution has delivered substantial and consistent value to many of the world’s leading companies such as Caterpillar, Daimler Trucks North America, Hyster-Yale, Hewlett-Packard, Texas Instruments, and Riverbed. In addition to these enterprise solutions, the LogicBay PRM has contributed significantly to the success of many small, midsize, and emerging growth businesses.



  • Founded in 2003
  • Delaware C-Corporation
  • Privately held

Industries Served

  • Equipment manufacturing
  • High-tech manufacturing
  • Software providers
  • Franchise systems
  • Healthcare
  • Professional associations
  • Government


Our Management Team


John Panaccione
President & CEO

Chief Executive Officer John Panaccione has over 18 years of experience leading teams that focus on using technology to improve corporate performance. As CEO of LogicBay, John works with leading companies to develop and implement strategies for scaling indirect sales channels using a combination of services and technology that LogicBay offers.  Prior to founding LogicBay in 2003, he led sales and marketing for Cognitive Arts, an innovative leader in high end workplace simulation software. Prior to his tenure at Cognitive Arts, John led SumTotal Systems' professional services and technology integration organization, overseeing the operations of over 200 staff in 10 offices located in three countries. John also led MetLife’s corporate Learning Technologies Group for several years that led to award winning initiatives for improving the performance of their sales force and call centers using innovative technology.  He led the integration of companies involved in six successful acquisitions during his career.  John served for six years on active duty as a U.S. Army officer, mostly as a paratrooper in the 82nd Airborne Division prior to launching his business career.   


Dave Goulet
Chief Technology Officer

Chief Technology Officer Dave Goulet has led engineering teams that develop, deploy, and customize web applications and software solutions for Fortune 500 companies for over 10 years. Dave has pioneered the company's flagship PRM product since its inception in 2004. Prior to helping launch the company in 2003, Dave was director of engineering for the systems integration division and director of development for the custom development division at SumTotal Systems. In various leadership roles, Dave has designed and delivered many custom software solutions to author, deliver, track, and manage corporate performance support data and materials. He also served as creative director for a film and video production company early in his career.


Michael Shaughnessy
Chief Operations Officer

Chief Operations Officer Michael Shaughnessy has managed numerous large-scale software implementation programs for a variety of Fortune 500 companies. Mike has managed the operations of the company since its launch in 2003, including the migration to a Cloud-based operations model in the mid-2000s. Michael also spent six years as a software engineer for GTE and three years as director of software engineering for Terragon Interactive Inc. before moving to SumTotal Systems where he directed technology implementations and services projects as director of project management.


Chris Franklin
Chief Financial Officer

Chief Financial Officer Chris Franklin has more than 20 years of public accounting and industry experience. He has extensive experience in the areas of financial management and analysis, cash flow management, budgeting, forecasting, process analysis and improvement. Chris is also a certified public accountant with a master's degree in taxation. Prior to joining the LogicBay team, he was the CFO at Swarovski Optik N. A. where he managed a staff of 14 finance, human resources and IT professionals. He was also a member of the company's management board, responsible for strategic planning and the overall operations of the company.


Mark Tebault
VP of Customer Success

VP of Customer Success Mark Tebault oversees all aspects of customer care including implementation, enhancements and custom software development, integration with 3rd-party systems, project management, consulting, customer support, product administration and training.  Mark has been with LogicBay since 2004.  Mark started his career as a software engineer developing authoring tools for Asymetrix in the early 1990s.  Mark continued as a Project Manager for Click2Learn.com and Project Director for SumTotalSystems. 


Seth Jacobsen
VP of Sales & Marketing

VP of Sales & Marketing Seth Jacobsen has more than 10 years’ experience managing indirect sales teams, from both the distributor and manufacturer level. As the VP of Sales & Marketing, he works to align the sales and marketing strategy with our ongoing objective of helping our customers accelerate sales and improve the support of their channel partners. Seth is also responsible for building a network of strategic channel partners that provide our customers with the essential services for a successful PRM program. Seth joined the LogicBay team in 2013, after earning his MBA from UNC Wilmington.


Jason Menchenton
QA Manager

QA Manager Jason Menchenton has over 15 years of experience in quality assurance and software development. Jason has been with LogicBay since 2004 and currently leads the QA team to ensure the quality of the company’s PRM applications with regard to functionality, usability and performance. Prior to joining LogicBay, Jason spent three years as a software developer where he helped design custom document management solutions for various customers.


Caro McClenahan
Support Manager

Support Manager Caro McClenahan has more than 15 years of experience supporting and managing information systems.  Caro has worked for the company since its inception in 2003, and has been the Support Manager since 2010.  As LogicBay’s Support Manager, Caro oversees our support team and is responsible for customer satisfaction.  Caro’s previous work experience included support services, website management, and Web Based Training authoring.  Caro earned her Masters of Library and Information Science, with a focus on e-learning and online information retrieval, from the University of Washington. 




LogicBay Corporation Obtains SOC 2 Type 1 Certification

June 2017

Reaffirming their commitment to customer security and data protection, LogicBay Corporation, a leading
Partner Relationship Management (PRM) software provider, announced that they successfully completed the
Service Organization Control (SOC) 2 Type 1 audit.

LogicBay Leverages Sisense to Deliver Enhanced Business Intelligence and
Dashboard Reporting in their Enterprise Partner Relationship Management

May 2017

LogicBay Corportion has chosen to partner with Sisense, a disruptive industry leading business analytics solution provider,
to deliver integrated data visualizations, Business Intelligence (BI) dashboards, analytics, and real-time
reporting for current and future users of the LogicBay Partner Relationship Management (PRM) software.

 LogicBay Announces Integration With VideoNitch's Video Channel

May 2017

LogicBay Corporation, a leading provider of cloud-based Partner Relationship Management (PRM) solutions has integrated Videonitch’s VN Channel into its core product. This integration allows LogicBay’s customers to use the VN Channel as a key video distribution platform within their broader PRM technology.

 LogicBay Integrates With DocuSign to Accelerate Partner Registration and Onboarding

November 2016

LogicBay announced today it has integrated DocuSign’s industry-leading eSignature solution and Digital Transaction Management (DTM) platform into the LogicBay Performance CenterTM Partner Relationship Management (PRM) platform to help its enterprise customers transform their businesses digitally.

 LogicBay Announces Release of PRM Version 10.0

June 2016

LogicBay Corporation, a leading provider of cloud-based Partner Relationship Management (PRM) solutions has released Version 10.0 of their LogicBay PRM software. The new version includes updated and expanded abilities – including integration with the widely used Salesforce.com Customer Relationship Management (CRM) Sales Cloud – as well as a new, cost-effective pricing model, to accelerate revenue growth in the channel.

LogicBay CEO John Panaccione to Serve as Panelist at American Express Grow Global Program

June 2015

LogicBay CEO John Panaccione has been invited to speak as a panelist and share his expertise around best practices for companies to achieve growth through their indirect sales channels at the American Express Grow Global Program events in Chicago and Atlanta later this month. These events feature a panel discussion, interactive learning and development workshops, and individual one-on-one pre-scheduled meetings. There promises to be a wealth of information and insight from some of the most respected business leaders on ways that US Middle Market companies can expand internationally and boost profits.

LogicBay Announces Exclusive Webinar With HubSpot

April 2015

LogicBay announces an exclusive Webinar focused on the most vital themes in inbound marketing, with special guest speaker Arjun Moorthy of Hubspot joining LogicBay’s CEO John Panaccione for the live presentation on April 15 at 2 p.m. ET. The webinar, entitled “Disruptive Change: Inbound Marketing and Sales Channels,” will address the latest trends in inbound, the impact of inbound on the sales process, and the biggest issues facing Chief Marketing Officers as they develop ways to incorporate inbound marketing into their dealer support strategies.

LogicBay Releases Launches the Partner Performance Cloud Edition

February 2015

LogicBay Corporation, a leading provider of cloud-based Partner Relationship Management (PRM) solutions is providing businesses with a modern PRM solution called the Partner Performance Cloud (PPC). The PPC does not entail a contract and can be executed quickly without the typical 12-24 month commitment that most platforms require. LogicBay provides a low rate of $500 with up to 200 users for PPC, which has the ability to access imperative tools a business needs to support their partners with.

LogicBay Taps Information Builders for Detailed BI Reporting Across the Partner Channel

June 2014

LogicBay Corporation, a leading provider of cloud-based Partner Relationship Management (PRM) solutions, has chosen the Information Builders WebFOCUS platform to provide integrated data visualizations, BI dashboards, analytics, and adhoc reporting for current and future users of the LogicBay PRM platform.