LogicBay Case Studies - Practical Examples of How We Deliver Significant Value to Our Clients

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How the World's Leading Manufacturer of Construction and Mining Equipment Utilizes LogicBay PRM Solutions to Drive Performance

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When the World's largest manufacturer of construction and mining equipment needed to support, engage and develop their global distribution channel at all levels including all customer facing job roles and all sales and service positions, they turned to LogicBay for a comprehensive Partner Relationship Management (PRM) solution enabled by LogicBay's technology, the Performance Center™.  Download the case study HERE!

Challenge Faced: This client needed to launch a contextual learning environment for over 100,000 dealer employees world-wide.

Results Achieved: LogicBay launched a global PRM solution enabling training for this manufacturer's dealer employees in 9 languages serving dealers in over 80 countries.  The result was better trained employees, increases in employee engagement and record breaking financial performance.


A World Leader in Heavy Duty Truck Manufacturing Uses LogicBay's Performance Center™, to Support a Global New Product Release

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A multi-billion dollar heavy-duty truck manufacturer was about to launch a new truck platform that would quickly become over 60% of the company’s revenue volume as it replaced older products.  Once announced to the public, its global dealer channel had to be ready with training and marketing resources to immediately begin introducing the new truck to their local customers across the globe.   If this was not handled flawlessly, revenues, margins and shareholder value would have been jeopardizedDownload the case study HERE!

Challenge Faced: If a global new product release is not handled flawlessly, the impact on the bottom line can be dramatic.  This case study describes how to get a global sales force ready to sell fast!

Results Achieved:  Dealer principals praised the company for the providing so much information so quickly to their sales teams. This use of a SaaS-based technology to support the launch resulted in more dealers hitting quota throughout the year because they were up and running ready-to-sell extremely fast.


Hewlett Packard: Supporting Sales Training with a PRM Solution

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HP selected  LogicBay’s Performance Center™, a dynamic, role-based, SaaS Web application,to streamline and manage all communications and content management between Product Development, Marketing and Sales within the Workstation Product Group.   This reduced frustration amongst the functional teams, but most importantly increased responsiveness to the consumer with accurate information delivered on-time.  In turn, revenues and profitability increased significantly. Download the case study HERE!

Challenge Faced: It became very difficult for HP ‘s Marketing  infrastructure to keep up with new product innovation. Because workstation product updates were happening faster than the information about those products could be prepared and disseminated to sales executives world-wide, the following problems arose:

  • The most up-to-date product information was not being delivered to the consumer.  In turn client satisfaction suffered.
  • Most importantly, misdirected resources and process breaks between sales and marketing resulted in lost opportunities and lost revenues.

Results Achieved: The Workstation Sales Resource Center, delivered on LogicBay's Performance Center PRM platform, was released to 300+ sales people.  Once up and running In the channel, results showed that those sales reps who used the site for training and support and went through the portal's controlled sales development program outsold those who did not by 3X.


How a Manufacturer of Heavy Duty Trucks Supports Their Dealer Network Worldwide with Training and Marketing Support to Gain Mindshare

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A World leader in heavy duty truck manufacturing faced increasing challenges from major rivals. To defend their market leading position this company turned to LogicBay to optimize their distribution channel by providing a technology-enabled partner support and enablement system.  Download the case study HERE!

Challenge Faced:  With a channel network in the Americas of over 1,000 dealers, and a target audience of sales, service, parts and finance people within these independently owned and operated businesses, this manufacturer needed an answer to these questions:  How do I engage customer-facing dealer staff throughout my distribution channel, many of whom I’ve never met, and none of whom work directly for me? How do I ensure their attention, align their focus and gain share of mind?

Results Achieved:  The Performance Center made an immediate and significant impact on dealer engagement. People started using the new platform immediately and taking advantage of the intuitive features designed specifically to get them performing at higher levels. The Program Leader at this customer proclaimed "when our dealers use the Performance Center they sell more trucks.  It's that Simple!"


Outdoor Living Brands: Supporting Franchisees with a PRM Portal

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Working with LogicBay Outdoor Living Brands resolved a daunting challenge: how to effectively communicate with and improve the performance of its franchise partners network.  Download the case study HERE!

Challenge Faced:  Communication with disparate sales partners like franchisees can be very difficult.  Information needs to go to the right person at the right time in a format and design that that franchisee employee can consume easily, understand and use instantly to serve customers

Results Achieved:  The Performance Center made an immediate and significant impact on franchisee performance.  Learn how LogicBay impacted this franchisor's bottom line with a PRM solution.