New Product Introductions (NPIs) are the lifeblood of most organizations. Launching a new product requires a sophisticated, coordinated set of activities that must be orchestrated across many business units. For product managers and marketing executives involved with distribution channel management, the LogicBay Performance Center™ Virtual Meeting Center™ provides an easy-to-use dashboard for the coordination and execution of new product communications, channel training/certification, incentives and performance measurement, designed to maximize channel sales.
LogicBay's New Product Introductions Video
Additionally, one of the key challenges that product managers’ continually face is the timely and consistent communication of valuable and relevant information between channel partners, customers and their own product lifecycle management systems. Today, the pressure on the demand chain is even more intense with the cascade of new requirements coming from an internet-enabled economy. As a result, manufacturers and channel partners must gear up for more frequent product releases. This acceleration in product lifecycles condenses the amount of time available to transfer product knowledge, and shortens the partners’ opportunity to exploit first mover advantage and obtain return on investments.
Performance Center™ channel management technology is critical to solving this problem by enabling collaboration in the demand chain by allowing product managers and channel partners to:
- Leverage the speed and power of the Internet to transfer knowledge, to solicit, assess, and manage feedback in real time, and to funnel it quickly into their ERP systems.
- Understand and manage performance and investments while ensuring that products will return sufficient revenues and margin.