EMERGING COMPANIES HAVE GROWING PAINS
Does this sound familiar?
- Your company has aggressive revenue growth targets and you are committed to implementing and/or scaling a channel partner strategy.
- You will need to recruit and onboard partners rapidly to achieve your revenue goals.
- You need to avoid Channel Conflict thus a lead registration process is critically important
Looking ahead, you come to the realization that you do not have sufficient systems in place that will enable you to collaborate and engage with your partners. Without effective collaboration and engagement your channel partners will not be successful selling on your behalf. What tools are available?
Enter Partner Relationship Management
Fortunately, there are solutions available that can help you manage your channel partner relationships. As this area has matured, companies like LogicBay have developed robust web-based solutions that provide methodologies and strategies for improving relationships between your company and your channel partners.
These solutions are referred to as partner relationship management systems (PRM). A PRM solution can help in establishing and maintaining trust and open communication across your entire sales channel. The right PRM system for a growing company will provide the tools to ramp up channel partners quickly. The four key areas a PRM system needs to address are:
- Marketing and Communication Support
- Training and Certification
- Performance Management
LogicBay’s Approach to Partner Relationship Management
With the needs of a growing company in mind, LogicBay developed its Performance Center™ technology to provide multiple solutions that increase the sales efficiency of channel partners.
Ease of Use
Channel Partners need to easily access sales and marketing information, technical product details, training programs and lead management tools to effectively sell your product. The Performance Center™ provides every channel partner with a Partner Portal where they can access all this information and more from anywhere, at any time. That is the power of the Cloud.
LogicBay’s Performance Center™ is just $5 a month per user!
To learn more about how LogicBay’s Performance Center™ technology can help scale your growing business: