In most cases Marketing Communications occurs outside of the portal environment, giving you and your channel partners yet another tool to administer and learn. With the Performance Center™, powerful Marketing Communications exists right within the system itself!
LogicBay's New Marketing and Communication Video
Channel marketing and communications is a critical activity to successfully synchronize business activity within a channel and increase partner loyalty. In a captive channel, where your partners exclusively represent your brand, using an efficient platform for communications is essential to making course corrections as new products are rolled-out, to announce enhancements to existing products, and to ensure you are keeping the channel partners informed. In a non-captive channel, where channel partners represent competing brands as well as your brand, it is important to differentiate your product.
LogicBay’s Performance Center™ channel management technology manages news and announcements, alerts, and newsletters, and includes an enterprise social networking capability that facilitates cross-talk and two-way communications between channel partners. Each of these components is also linked to an email notification engine to reduce the likelihood of missed messages. Additionally, Performance Center™ channel management technology provides a marketing and communications capability that makes it easier for your channel partners to do business with you versus another brand that they may represent.
Oftentimes, channel partners are not just partners. In many ways they are also your customer. This reality requires companies to use a solid communications channel that brings together channel partners in a private communications network that can be used on a daily basis. Performance Center™ channel management technology is designed to maintain the alignment of both your organizational strategies and business goals as well as your channel partners’ organizational strategies and business goals in a way that is easy and intuitive for channel partners to use -- and is easy for you to administer. Performance Center™ channel management technology also provides the platform for collaboration with your channel partners on a shared vision of the business drivers, while delivering the marketing collateral and sales and service support resources that help drive the results you both seek.
