Performance Center Solutions Tour

Subscribe to the Blog

LogicBay's Channel Readiness blog covers topics focused on how to improve relationships with channel partners - industry trends, key learnings from best-in-class companies, suggestions for best practices and more. Subscribe now and stay up-to-date!

Your email:

Channel Readiness Blog

Current Articles | RSS Feed RSS Feed

PRM Enables Inter-Connectivity with the Entire Sales Supply Chain!


PRM, or partner relationship management, can be achieved through an efficient use of technology. A SaaS PRM portal allows companies to interact throughout their supply channel, pushing information and soliciting feedback in innovative ways. Partner relationship management allows companies to enable inter-connectivity, which can drive revenue and increase positive branding.

What is Inter-Connectivity?

Imaging a spider web. Within the web, no point is more relevant than any other. Each strand, each joint, has a job to do. If you remove large sections of the web, the entire structure is weakened. This is because all of the parts are inter-connected.

 Channel Management, Channel Management software, Partner Performance, Partner relationship management, prm, partner portal, cloud software, channel management software, dealer collaboration

Your distribution channel works in a similar manner. Without a group of solid dealers, you have nowhere for products to go. Without dealer employees, you have no one to sell your product. Even with a number of dealers, you will not see great revenue if the sales force is not engaged, so you need to find a way to connect all of these people to your product. A partner relationship management portal is a great way to accomplish that goal.

How Does a PRM Portal Achieve Inter-Connectivity?

When you make it easy for your partners to access information, interact with your applications and provide feedback, you are enabling inter-connectivity. Here are a few reasons a partner relationship management portal delivers these benefits.

  • Individuals today are used to on-demand technology as an answer for many issues. Dealer employees have limited time for phone calls and playing message games, so if they can find necessary information in a few minutes online, they come away with a positive experience.
  • Providing a partner relationship management portal that is easy to use and readily answers questions positions you as a manufacturer that cares. When you care about partners in your channel, they will care about you and they sell more.
  • PRM systems allow an on-the-go sales force to work from versatile access points, such as tablets and smart phones, increasing the chance that dealer employees will interact with your product and company.

By providing a partner relationship management system, you achieve inter-connectivity with all entities in your channel. This encourages dealers and dealer employees to develop loyalty to your brand, increasing sales and revenue for everyone.

About LogicBay
LogicBay’s Partner Relationship Management (PRM) Technology is rich with best practice workflows making it easier for organizations to do business with channel partner re-sellers. The result: More engagement and Mindshare. Greater Efficiency and Cost Savings. Alignment with Channel Partners. And, Performance Improvement for the Entire Sales Enterprise.
Premium White Paper Download this premium white paper to learn Partner Relationship Management Best Practices – make it easy for dealers to do business with you, heighten dealer engagement, gain mindshare and maximize financial returns. Learn about LogicBay’s Best Practice Framework including methods for more effectively training and monitoring dealer employee certifications.
Premium White Paper Link to LogicBay’s Library of Partner Relationship Management White Papers. These white papers provide best practice ideas on a Channel Readiness and Performance Improvement strategies. Topics include subjects such as: Effectively launching a LMS for the Channel, Applying Lean Principles to Channel Management, Channel Life-cycle Management, Partner Portal Technology Unification, and much more.
Premium White Paper Link to LogicBay’s Library of Client Case Studies. Learn how LogicBay’s PRM Solutions and Technology have created significant performance gains for clients such as Caterpillar, HP, Daimler Trucks and Outdoor Living Brands.


Currently, there are no comments. Be the first to post one!
Post Comment
Website (optional)

Allowed tags: <a> link, <b> bold, <i> italics