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Engage your dealers with PRM - gain mindshare and more sales!

 

Employee engagement has been a buzz phrase in corporate circles for several years. Numerous studies have shown that employees who enjoy their work environment and develop personal ties to a company or product deliver better results. In fact, studies conducted by Gallup Consulting in 2010 showed that when companies meet best-in-class standards for employee engagement, they see an average increase of 3.9 times the earnings per share of their competition.

Employee Engagement Model Applied to a Dealer Sales Force

As an OEM partner, you can apply the principles of engagement to drive improved performance by your dealers. In addition to building employee loyalty through strong leadership and developing a positive partnering culture, you can build brand loyalty and mindshare among dealer employees through two-way communication and collaboration. An engaged sales force throughout your distribution channel provides a variety of benefits.

  • Sales people are able to convert more customers.  Being more knowledgeable about the product results in more loyalty to the manufacturer.  More mindshare!
  • More mindshare will lead to increased sales and profitability for dealers and partners.
  • Greater profits motivate ongoing dealer orders and sales, increasing profits for OEM partners.

Channel Management software, partner portal, Partner Relationship Management, Partner relationship management, channel partner marketing

Cost-Effective Engagement through PRM Software

Developing an engaging relationship with all dealers and dealer employees can be an expensive proposition. Partner Relationship Management (PRM) software is the perfect tool for building strong relationships with your partners. The technology provides a way to collaborate, deliver product knowledge and provide seamless service to your dealers without exorbitant travel expenses.  One of the best things about solid PRM software is that you can build engaging, sincere business relationships with your entire distribution channel.

You can use PRM software to deliver marketing materials, develop and implement training, track certifications and manage collaboration in a secure powerful online community. When your dealers have a one-stop shop for asking questions, delivering feedback and downloading product information, you provide the perfect platform for an engaged relationship.

About LogicBay
LogicBay’s Partner Relationship Management (PRM) Technology is rich with best practice workflows making it easier for organizations to do business with channel partner re-sellers. The result: More engagement and Mindshare. Greater Efficiency and Cost Savings. Alignment with Channel Partners. And, Performance Improvement for the Entire Sales Enterprise.
Premium White Paper Download this premium white paper to learn Partner Relationship Management Best Practices – make it easy for dealers to do business with you, heighten dealer engagement, gain mindshare and maximize financial returns. Learn about LogicBay’s Best Practice Framework including methods for more effectively training and monitoring dealer employee certifications.
Premium White Paper Link to LogicBay’s Library of Partner Relationship Management White Papers. These white papers provide best practice ideas on a Channel Readiness and Performance Improvement strategies. Topics include subjects such as: Effectively launching a LMS for the Channel, Applying Lean Principles to Channel Management, Channel Life-cycle Management, Partner Portal Technology Unification, and much more.
Premium White Paper Link to LogicBay’s Library of Client Case Studies. Learn how LogicBay’s PRM Solutions and Technology have created significant performance gains for clients such as Caterpillar, HP, Daimler Trucks and Outdoor Living Brands.

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