Channel Readiness Blog

Effective Channel Marketing with PRM Technology

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Being able to market effectively to channel partners is mission critical to any company that sells through independently owned and operated dealers and distributors. After all, these are the companies representing the OEM's brand and selling the product. In order to provide to very best service to end-user customers these re-sellers need.... 

• to be informed well in advance about new product releases
• to have access to all of the tools that make selling easy including, brochures, PPT decks, videos etc...
• to receive marketing materials electronically that can be co-branded
• to receive product updates in real-time
• to collaborate with peers in on-line communities
• to have access to forums to learn selling best practices
• to have immediate access to experts at the OEM
• to generate pricing on the fly based on custom product configurations
• to manage leads and report lead status to the OEM

All of this support will provide the needed answers to their questions and give them access to the information they can pass to their customers and prospects before and during transactions.  Plain and simple....this will make their jobs easier, making it easier for them to do business with you versus some other brand.  Thus, more mindshare!

Partner Relationship Management (PRM) provides all of the above and more.  Deep functionality, proven best practices and efficient workflows will make it easier for dealers to do business with you. 

Additionally, using a PRM portal allows manufacturers to track how the marketing is being used: who takes what training, who views what PowerPoint, or how long someone lingered on a particular piece of collateral. Those kinds of insights can then be useful to answer questions about what's working and what's not and push new materials that help channel partners sell the company's products more effectively.

With centralized information, brand compliance controls, tracking capabilities, and collaboration, PRM can save companies time and money when they market to their channel partners. Meanwhile, the channel partners get the information they need to successfully sell the product...all through one easy-to-use portal.

LogicBay’s Partner Relationship Management (PRM) Technology is rich with best practice workflows making it easier for organizations to do business with channel partner re-sellers. The result: More engagement and Mindshare. Greater Efficiency and Cost Savings. Alignment with Channel Partners. And, Performance Improvement for the Entire Sales Enterprise.

	Download this premium white paper to learn Channel Management Best Practices – Make it easy for dealers to do business with you, Heighten dealer engagement, Gain mindshare and maximize financial returns. Learn about LogicBay’s 4Core Best Practice Framework including methods for more effectively training and monitoring dealer employee certifications.
	Link to LogicBay’s Library of Partner Relationship Management White Papers. These white papers provide best practice ideas on a Channel Readiness and Performance Improvement strategies. Topics include subjects such as: Effectively launching a LMS for the Channel, Applying Lean Principles to Channel Management, Channel Life-cycle Management, Partner Portal Technology Unification, and much more.
	Link to LogicBay’s Library of Client Case Studies. Learn how LogicBay’s PRM Solutions and Technology have created significant performance gains for clients such as Caterpillar, HP, Daimler Trucks and Outdoor Living Brands.