Channel Readiness Blog

Getting Dealer Employees Ready to Sell. Use PRM!

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Users of complex products are more sophisticated and smarter than ever.  Information is ubiquitous.  Why is this critical for manufacturers who sell through independently owned dealers and distributors?  Dealer employees need to be ready for these very smart buyers.  In short, OEMs need to train and certify the employees of the dealers.  It’s hard though….the dealers and re-seller partners always seem to have different agendas than the OEM.  Clearly they want and need the support, but the environment for delivering the information they need needs to be organized and easy to use.  That’s where a well-thought-out Partner Relationship Management (PRM) solution enabled by a very strong enabling technology comes in.  LogicBay’s Performance Center™ is just that….a unifying portal technology robustly packed with applications and best practice solutions.
 
Learn more about a training & certification solution that will enable dealers and prepare them to be ready to sell and service products effectively.

Comprehensive training and certification programs help ensure that the people who work for your distribution partners are competent enough to represent your brand.   LogicBay’s Performance Center™ channel management technology provides important features for disseminating, launching, tracking, and managing channel training, and structuring these training events within a certification framework.  

A well-balanced, blended formal channel training and certification environment contributes significantly to reducing partner ramp-up time, increasing individual performance and dramatically enhancing customer satisfaction. Instructor-led classroom training, webinars, e-learning, workgroup collaboration and on the job performance support all play a role.

LogicBay’s Performance Center™ channel management technology delivers training content, assessments, exercises, and classes, incorporated at the deepest, contextualized job role level. This provides employees and their managers the ability to create, manage, and view a defined learning plan, indicating what courses, certifications, and curricula should be completed for the specific job role within a given timeframe.

Measurement is also a key to enterprise performance.  LogicBay’s Performance Center™ channel management technology includes a reporting dashboard that is used by managers to access information about the members or organizations they manage.

The Performance Center™ is capable of supporting virtually any certification methodology that you are currently deploying. Or, if you desire, LogicBay’s certification experts can help you design a certification program that is customized to your specific needs.

LogicBay’s Partner Relationship Management (PRM) Technology is rich with best practice workflows making it easier for organizations to do business with channel partner re-sellers. The result: More engagement and Mindshare. Greater Efficiency and Cost Savings. Alignment with Channel Partners. And, Performance Improvement for the Entire Sales Enterprise.

	Download this premium white paper to learn Channel Management Best Practices – Make it easy for dealers to do business with you, Heighten dealer engagement, Gain mindshare and maximize financial returns. Learn about LogicBay’s 4Core Best Practice Framework including methods for more effectively training and monitoring dealer employee certifications.
	Link to LogicBay’s Library of Partner Relationship Management White Papers. These white papers provide best practice ideas on a Channel Readiness and Performance Improvement strategies. Topics include subjects such as: Effectively launching a LMS for the Channel, Applying Lean Principles to Channel Management, Channel Life-cycle Management, Partner Portal Technology Unification, and much more.
	Link to LogicBay’s Library of Client Case Studies. Learn how LogicBay’s PRM Solutions and Technology have created significant performance gains for clients such as Caterpillar, HP, Daimler Trucks and Outdoor Living Brands.