Channel Readiness Blog

Study: Channel Friction in the Extended Enterprise

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LogicBay wants to know your view!  If you are in marketing, sales or business development with oversight and P&L responsibility for the dealer sales channel then we would like your help.

For several years now we’ve been working with The world leaders in Construction Equipment, Heavy Truck and Lift-Truck manufacturing. We are currently sponsoring an innovative study, performed anonymously by a third party research organization, among the manufacturing community.

The goal is to interview executives from 250 leading manufacturers on the subject of “engagement, friction and tension” in the manufacturer / dealer network relationship that impacts  the achievement optimum performance.

If you would like to learn more about participating in this study please contact Marianna by phone on 407.494.5427 or email mloboguerrero@marketlauncher.com to register your interest. All participants will receive the results of this study upon completion at the end of September 2011.

LogicBay delivers channel management applications and solutions that enable organizations to support, develop and manage their distribution channels to increase sales, improve margins, lower service and warranty costs, and increase customer satisfaction.

At the core of LogicBay’s solution is Performance Center™, a proven SaaS-based channel management solution that improves collaboration amongst your channel partners to help increase the productivity and overall ROI of channel marketing , channel training, dealer training, dealer management and distribution channel management activities.

About LogicBay

LogicBay provides technology-enabled Partner Relationship Management (PRM) solutions enabling organizations to engage, manage and develop their dealer networks, leveraging shared knowledge and best practices.  With a focus on the key elements of engagement including collaboration, marketing/communications effectiveness, training and certification and performance management LogicBay deploys powerful on-line communities that empower and connect the extended networks of a dispersed sales function to be able to sell and service products more effectively.  Learn more about LogicBay at www.logicbay.com .

LogicBay’s Partner Relationship Management (PRM) Technology is rich with best practice workflows making it easier for organizations to do business with channel partner re-sellers. The result: More engagement and Mindshare. Greater Efficiency and Cost Savings. Alignment with Channel Partners. And, Performance Improvement for the Entire Sales Enterprise.

	Download this premium white paper to learn Channel Management Best Practices – Make it easy for dealers to do business with you, Heighten dealer engagement, Gain mindshare and maximize financial returns. Learn about LogicBay’s 4Core Best Practice Framework including methods for more effectively training and monitoring dealer employee certifications.
	Link to LogicBay’s Library of Partner Relationship Management White Papers. These white papers provide best practice ideas on a Channel Readiness and Performance Improvement strategies. Topics include subjects such as: Effectively launching a LMS for the Channel, Applying Lean Principles to Channel Management, Channel Life-cycle Management, Partner Portal Technology Unification, and much more.
	Link to LogicBay’s Library of Client Case Studies. Learn how LogicBay’s PRM Solutions and Technology have created significant performance gains for clients such as Caterpillar, HP, Daimler Trucks and Outdoor Living Brands.