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John Panaccione
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Best Practices For Sharing Data With Sales Partners
Feb 13, 2018 12:00:00 AM
Having sales partners is a smart way to bring in more revenue without necessarily needing to add to your overhead. But having sales partners is not...
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The Simple Secret to Developing a Modern Sales Channel Strategy
Oct 5, 2017 12:00:00 AM
I always look forward to reading HubSpot’s annual State of Inbound report. It’s full of interesting sales and marketing information and statistics,...
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Agile Marketing: How Inbound Marketing Changes the Game!
Apr 28, 2016 12:00:00 AM
There are two things I’ve learned being a practitioner of inbound marketing for the last five years. First, it makes a big difference whether your...
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4 Ways to Increase Channel Partner Sales
Oct 30, 2015 12:00:00 AM
If your company relies on the channel as a key source of revenue and growth, what can you do when indirect sales productivity lags? The members of...
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Partner Relationship Management Isn't a Technology – It’s a Strategy
Aug 13, 2015 12:00:00 AM
PRM is a technology class focused on indirect sales channels. A sort of first cousin to CRM, which is focused more on direct sales channels. Based...
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How Uber Uses their Cloud Based Partner Portal to Onboard New Drivers
Aug 5, 2015 12:00:00 AM
Partners can come in many shapes and sizes. Your company’s partners might consist of independent dealers and resellers, some that sell your brand...
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Reduce Channel Conflict Through Best Practices
Jul 16, 2015 12:00:00 AM
Implementing a best practices strategy is an excellent way for a company to examine and continuously improve itself. Nearly all companies today...
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How Channel Conflict With Partners Can Be Resolved To Improve ROI
Jul 9, 2015 12:00:00 AM
Conflict is a common occurrence between enterprises and their channel partners. To that point, "channel conflict" generates a great volume of...
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Using Market Development Funds to Improve Partner Performance
Jun 15, 2015 12:00:00 AM
Any company with sales partners should probably also have Market Development Funds (MDFs) at work. MDF is money set aside in the budget for the sole...
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Breaking Down Sales Funnel Basics
Jun 10, 2015 12:00:00 AM
Developing a defined sales funnel is vitally important to any business with a sales force. In an indirect sales channel, it’s even more important...
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